New Year, New Social Strategy for 2019

Social media and paid social advertising are constantly changing and evolving, so keeping a close eye on the content you’re putting out and how it’s reaching your audience is crucial. The new year is the perfect time to rethink, re-asses, and develop a new strategy. Here are some ways to get you started:

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Daniel Meek
Defining Your Brand Voice

Are you launching a new brand and wondering about the direction of your copy? With the number of different ways to define a brand tone and style guide, it’s easy to get lost in the mix. Whether you’re preparing for a new launch or simply fleshing out an existing brand’s identity, these helpful strategies will steer you in the right direction.

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SEODaniel Meekmarketing, branding
The Benefits Of Testing A Minimum Viable Product (MVP)

MVP, or Minimum Viable Product, is a hot buzzword thanks to startups in Silicon Valley. An MVP is essentially a stripped down version of what the product will ultimately be, used to test audiences and gather support from key stakeholders. A Minimum Viable Product should ultimately be functional, but without the bells and whistles of a fully-fledged launch. But what are the benefits of using a Minimum Viable Product exactly, especially in a marketing context?

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Daniel Meek
What Is Account Based Marketing?

Account-based marketing is a specialized business-to-business marketing tactic that involves a combination of marketing and sales strategy to gain specific new clients. Rather than casting a wide net in a marketing campaign, an account-based marketing plan is focused on a small group or even one specific account.

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Daniel Meek
Three Tips To Create Stories That Connect With Consumers

Every brand has a story to tell, one that is closely related to how the brand serves its audience. Telling stories effectively can both set expectations for the consumer and simultaneously build brand loyalty — assuming that the promise of the story is delivered. How do you tap into your brand’s story, and tell it in a way that sticks?

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Daniel Meek