Tips for Promoting An IRL Event

Everything has gone smoothly for your event so far: you’ve set the date, found the perfect speaker, and the venue is booked. But now how will you promote your event and ensure that it’s a success? How can you reach your target audience, and make sure you’re providing value to attendees, as well as providing the thought leadership and development opportunities they’re after? Here are some ways to promote an event online that can translate into IRL attendance.

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Daniel Meek
5 Steps To Starting A Content Media Strategy

In today’s digital environment, consumers often are no longer satisfied with basic messaging when forming brand loyalty. Companies are expected to create a fully-fleshed-out picture of who they are, through social, video, and both paid and earned media, as well as through their product range. This has led to the increased importance of a content media strategy, to make sure that not only is the brand constantly providing new material about who they are, but that content is unified. Here are some steps for starting a content strategy of your own:

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Daniel Meek
5 Marketing Trends To Look Out For In 2019

As the marketing and communications industries evolve, new strategies and techniques for reaching audiences are springing up all the time. New technologies offer new platforms for brands, and customer preferences shift the tides of how consumers interact with pre-existing channels. These are the top trends we expect to continue growing into 2019 and beyond.

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Daniel Meek
How To Create A 30 Day Marketing Plan

So you’re about to launch a new product, but only have a limited amount of time to devote to marketing? Fortunately with digital and social marketing, everything moves quickly, so you can turn around a six-week strategy for a great launch campaign by following the steps outlined below.

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Daniel Meek
5 Steps To Create A Sustainable Marketing Channel

Making your marketing sustainable starts with your brand messaging itself. Is your brand’s marketing concept iterative in a way that consumers can recognize? As you begin your strategy, can you imagine different spin-offs of your messaging that might live in adjacent categories? Thinking about the long term will help make sure that the brand messaging itself doesn’t wear thin after a few months.

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Daniel Meek
How To Use Social Media To Boost An E-Commerce Business

E-Commerce has rapidly become a massive market for nearly every demographic. From behemoths like Amazon that carry a wide range of products to niche businesses that specialize in a single service, marketers and startups are finding digital-first audiences as invaluable sources of revenue. Social media is a key piece of the digital marketing puzzle for E-Commerce brands, increasing the reach of the product and making the brand accessible.

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Daniel Meek